WoW user experience design

The ‘WOW’ Factor in UX Design

What should be the outcome of a design? Is it something so spectacular that it will make the product owners awestruck? What exactly do we think is the role of design? Is it to impress, seduce, or amaze the CEO, VP, or the product managers? Are we approaching design with the right attitude? What you can do to make ‘lay-users’ go WOW?