Human values and emotions have been always amplified by technology in the past and will continue to do so in the future with an exponential rate of disruptive innovation. The increasingly accelerated advancement of technology is putting our values and vulnerabilities as a society into sharp relief. For this reason, thinking about trust across all forms of digital access and activity levels has become quite imperative and the need of the hour. It is essential to optimize the human-machine trust so that it aligns with our humanity, ethics and fair social contracts.