“Fancy and WOW interfaces may attract the users at once, but to retain those users it has to be functionally WOW rather than visually WOW”
With the increasing number of digital and physical products in our day to day world claiming to solve all sort of problems and even the ones you never realized you ever had, the world around you is becoming more complex than ever. Out of all these products, only a few really stand out impacting your lives and rest all other fail to get their desired results.
Unless human learn to control machines through their minds we will always need a well-designed control panel or a menu to perform certain tasks. A bad design can have minor implications like pushing a door instead of pulling because the signs are mostly confusing or more serious causing physical harm.
User experience assurance is combination of technical QC Checks and user experience QC checks. In short, UX + QC = UXA